For Atwell Suites hotels, what is the dependency for receiving the negotiated Coca-Cola pricing?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
ALL applicable hotels are required to sign a NEW Coca-Cola Participation Agreement to receive the negotiated pricing & remain compliant with the existing brand standard (ID 55838).
NOTE: If your hotel has recently opened, you may have signed a previous agreement. Signing the December 2020 agreement IS REQUIRED.
Source: Item 23 — Receipts (FDD pages 99–486)
What This Means (2025 FDD)
According to Atwell Suites' 2025 Franchise Disclosure Document, all applicable hotels are required to sign a new Coca-Cola Participation Agreement to receive the negotiated pricing and remain compliant with the existing brand standard (ID 55838). This agreement is part of an effort to provide a best-in-class beverage program for guests and owners, as IHG (InterContinental Hotels Group) has recently renegotiated the Master Services Agreement with Coca-Cola.
The renegotiated agreement aims to lower product costs for IHG hotels by approximately 7% on average. It also secures access to equipment and unlimited service calls free of charge, and provides incremental marketing capacity for IHG revenue-driving campaigns and F&B initiatives.
For Atwell Suites franchisees, this means that signing the new Coca-Cola Participation Agreement is mandatory to benefit from the reduced product costs and other advantages negotiated by IHG. Even if a hotel has signed a previous agreement, signing the December 2020 agreement is still required to ensure compliance and access the negotiated pricing. Franchisees can find more information and answers to questions on IHG Merlin or by emailing CokeContracts@ihg.com.