Is Holiday making any representations about an Atwell Suites licensee's future financial performance?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Holiday does not make any representations about an Atwell Suites® licensee's future financial performance or the past financial performance of company-owned or licensed outlets. Holiday also does not authorize its employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet from Holiday, however, Holiday may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to Holiday's management by contacting, Holiday Hospitality Franchising, LLC, Attn: Financial Performance Representation Administrator, c/o Vice President, Franchise Operations, Suite 100, Three Ravinia Drive, Atlanta, Georgia 30346 (404) 770- 2000, the Federal Trade Commission, and the appropriate state regulatory agencies.
Source: Item 19 — Financial Performance Representations (FDD page 95)
What This Means (2025 FDD)
According to the 2025 Atwell Suites Franchise Disclosure Document, Holiday Hospitality Franchising, LLC, the franchisor, does not make any representations regarding the future financial performance of Atwell Suites licensees. This also extends to the past financial performance of company-owned or licensed outlets. Furthermore, Holiday does not authorize its employees or representatives to make such representations, either verbally or in written form.
However, there is an exception: if a prospective franchisee is purchasing an existing Atwell Suites outlet directly from Holiday, the franchisor may provide the actual financial records of that specific outlet. This allows the potential franchisee to review the historical performance of the location they are considering acquiring.
The FDD also advises that if a potential franchisee receives any financial performance information or projections of future income from any other source, they should report it to Holiday's management, the Federal Trade Commission, and the appropriate state regulatory agencies. This is a protective measure to ensure that franchisees are not misled by unauthorized or unsubstantiated financial claims.