Does Holiday grant licenses for exclusive areas or territories for Atwell Suites?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
h any web site, without Holiday's advance written approval.
Other than as mentioned in this disclosure document, Holiday is not bound by the License or related agreements to provide supervision, assistance or services to you before opening or during operation of your Hotel.
ITEM 12
TERRITORY
Holiday does not typically grant Licenses for exclusive areas or territories. The License will be for a specific site only and for the licensing of one Hotel. The License applies to the location specified in the License and to no other location. You will not receive an exclusive territory. You may face competition from other licensees, from hotels that Holiday or its affiliates own, or from other channels of distribution or competitive brands that Holiday or its affiliates control.
You may not promote, implement or be responsible for any web site relating to your Hotel without Holiday's advance written approval.
Source: Item 12 — Territory (FDD pages 87–88)
What This Means (2025 FDD)
According to the 2025 Atwell Suites Franchise Disclosure Document, Holiday does not typically grant licenses for exclusive areas or territories. The standard license agreement is site-specific, applying only to the location specified in the license for a single hotel. As a franchisee, you should anticipate potential competition from other Atwell Suites franchisees, hotels owned by Holiday or its affiliates, and other distribution channels or competitive brands controlled by Holiday. This means that your hotel's success will depend on its own merits and market conditions, without the assurance of a protected territory.
However, the FDD indicates that in special circumstances, Holiday may grant exclusive or protected areas for another Atwell Suites hotel. These instances are based on Holiday's judgment and special considerations. Even if an exclusive area is granted, the license remains specific to a single site and one hotel only. This implies that while there's a possibility of obtaining some territorial protection, it is not guaranteed and is subject to Holiday's discretion.
The FDD also states that there is no mechanism for resolving conflicts that may arise between your Atwell Suites hotel and other hotels operating under the IHG Portfolio Brands. Any resolution of conflicts regarding location, customers, support, or services will be entirely within the business judgment of Holiday and its affiliates. This highlights the importance of conducting thorough market research and due diligence before investing in an Atwell Suites franchise, as you will need to be prepared to compete with other IHG brands in your area without any formal conflict resolution process in place.