Can Holiday fulfill its obligations to Atwell Suites franchisees through other entities, such as parents, affiliates, subsidiaries, or designees?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Except as listed below, Holiday is not required to provide you with any assistance. Holiday can perform any or all of its obligations to you directly, or through its parents, affiliates, subsidiaries or other designees. For example, SCH performs many of the activities described in this disclosure document.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 75–87)
What This Means (2025 FDD)
According to Atwell Suites' 2025 Franchise Disclosure Document, Holiday can perform its obligations to franchisees directly or through its parents, affiliates, subsidiaries, or other designees. Specifically, the FDD mentions that SCH (presumably Six Continents Hotels, Inc.) performs many of the activities described in the document.
This means that Atwell Suites franchisees may interact with various entities beyond just Holiday when receiving support, training, or other services outlined in the FDD. It is important for prospective franchisees to understand that the responsibilities of Holiday may be delegated to other related companies.
This arrangement is fairly common in franchising, as it allows the franchisor to leverage resources and expertise across a larger corporate structure. However, franchisees should be aware of which entity is responsible for each aspect of the franchise system and how to contact the appropriate personnel for assistance.