What guest satisfaction measurement threshold triggers placement in the Performance Compliance Program for an Atwell Suites hotel?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
timeline specified in the CAP will result in an escalating assessment of up to $7,500 and may result in a visit from a Quality Department Representative.
Hotels that fall into any guest satisfaction measurement (currently known as "Guest Love") that is at or below the "Reputable" threshold for more than six months may be placed in the Performance Compliance Program. Hotels in this Program must pay up to $13,500 for each 3-month period that the Hotel remains in such Program. Participation in the Program will also require a Mandatory Improvemen
Source: Item 6 — OTHER FEES (FDD pages 30–56)
What This Means (2025 FDD)
According to Atwell Suites' 2025 Franchise Disclosure Document, hotels that score at or below the "Reputable" threshold in the guest satisfaction measurement system, currently known as "Guest Love," for more than six months may be placed in the Performance Compliance Program.
For a prospective franchisee, this means that consistently low guest satisfaction scores can lead to enrollment in a program designed to improve performance. This program carries significant financial implications. Hotels in the Performance Compliance Program must pay up to $13,500 for each 3-month period they remain in the program.
Furthermore, participation in the program mandates a Mandatory Improvement Plan. This plan may include ongoing quality evaluations, required capital improvements, and other actions deemed necessary to boost guest satisfaction. This could involve additional expenses and operational adjustments for the franchisee. Atwell Suites franchisees should prioritize maintaining high guest satisfaction scores to avoid these penalties and required improvements.
It is important to note that the guest satisfaction measurement system is currently known as "Guest Love," but Atwell Suites may change the name of this system in the future. Franchisees should stay informed about the current guest satisfaction measurement system and the associated thresholds for the Performance Compliance Program.