Is an Atwell Suites franchisee required to use all technology services required by IHG?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
e License regarding term; proprietary intellectual property rights; notices; indemnification; insurance; compliance with laws; and dispute resolution.
- 2.2 In the event of a conflict between:
- 2.2.1 a provision in this Master Technology Schedule and a provision in an Order Form, the provision in the Order Form shall prevail;
- 2.2.2 a provision in this Master Technology Schedule and a provision in the Participation Agreement, the provision in this Master Technology Schedule shall control.
- 2.3 The foregoing order of priority shall be applied only after construing the applicable provisions to avoid any such conflict and/or to minimize the extent of such conflict.
3. Service Framework.
- 3.1 Core Services. IHG or an Affiliate of IHG has entered into Enabling Agreements with Service Providers to provide certain Hardware, Software, and Services. IHG will make available to Licensee the Hardware, Software, and Services for the core technology solutions set forth in Schedule 2 (Core Services) attached hereto (the "Core Services"). These Core Services are provided by IHG, an Affiliate of IHG, or Service Providers and are required to operate the Hotel in the Brand System. IHG and/or its Service Provider may modify or cause to be modified the features and functionality of the Core Services in the ordinary course of technology development, and IHG will notify Licensee of any such material modification. In addition, IHG reserves the right to add or remove Core Services or to replace any of the Core Services.
- 3.2 Additional Required Services. IHG or an Affiliate of IHG has entered into Enabling Agreements with Service Providers approved by IHG to provide certain Hardware, Software, and Services that are mandatory components of Licensee's technology configuration required to operate the Hotel in the Brand System ("Additional Required Services"). IHG will make available to Licensee the Additional Required Services as set forth in Schedule 3 (Additional Required Services) attached hereto, pursuant to an Order Form and/or a Participation Agreement. Licensee is obligated to purchase each of the Additional Required Services.
Source: Item 23 — Receipts (FDD pages 99–486)
What This Means (2025 FDD)
According to the 2025 Atwell Suites Franchise Disclosure Document, franchisees are required to use certain technology services to operate their hotel within the Brand System. IHG has agreements with Service Providers to offer Hardware, Software, and Services, which are categorized as Core Services and Additional Required Services.
Core Services are essential technology solutions that Atwell Suites makes available to franchisees. These services are mandatory for operating within the Atwell Suites Brand System. IHG can modify the features and functionality of these Core Services as technology evolves and may also add or remove Core Services as needed.
In addition to Core Services, Atwell Suites franchisees must also utilize Additional Required Services. These are Hardware, Software, and Services that are mandatory components of the franchisee's technology setup. IHG also has the option of offering Optional Services, which the franchisee can elect to use by entering into an order form or participation agreement. These services are not included in the Core Services or Additional Required Services. Together, the Core Services, Additional Required Services and any Optional Services the franchisee elects to use are referred to as the Curated Solutions.