Is an Atwell Suites franchisee required to buy advertising materials?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
To participate in certain marketing programs and to comply with the Standards, you may be required to buy advertising materials, products, services, equipment or supplies or other proprietary materials, and you may have to offer promotions or services to guests that may result in expenses or costs to you. Sometimes, these advertising and proprietary materials are available for purchase through Holiday or its affiliates.
You may also choose to participate in local and regional marketing programs, advertising cooperatives and related activities, but only at your expense and subject to Holiday's requirements. If Holiday operates any company-owned hotels, they will not have a vote in any of these programs or cooperatives. Holiday may impose reasonable charges for advertising materials you choose to order from it for these programs and activities.
Source: Item 6 — OTHER FEES (FDD pages 30–56)
What This Means (2025 FDD)
According to Atwell Suites's 2025 Franchise Disclosure Document, franchisees may be required to purchase advertising materials. Specifically, to participate in certain marketing programs and to comply with brand standards, franchisees may need to buy advertising materials, products, services, equipment, supplies, or other proprietary materials. These materials may be available for purchase through Holiday or its affiliates. This requirement is tied to participating in marketing programs and adhering to the brand's standards.
This means that as an Atwell Suites franchisee, you might face mandatory expenses for advertising and proprietary materials to maintain brand consistency and participate in marketing initiatives. The franchisor, Holiday, or its affiliates may be the suppliers for these items. Therefore, franchisees should factor in these potential costs when evaluating the overall investment and operating expenses.
Franchisees also have the option to participate in local and regional marketing programs and advertising cooperatives, but these are at the franchisee's expense and subject to Holiday's requirements. Holiday may charge reasonable fees for advertising materials ordered for these programs. Company-owned hotels, if any, will not have a vote in these local programs or cooperatives. This provides some flexibility for franchisees to engage in additional marketing efforts at their discretion, while still adhering to the franchisor's guidelines.