Is the Atwell Suites franchisee allowed to depict, advertise, promote, or merchandise any Competitive Beverages anywhere in or in association with the Hotels?

According to the 2025 Atwell Suites Franchise Disclosure Document, Atwell Suites franchisees are generally prohibited from depicting, advertising, promoting, or merchandising any Competitive Beverages anywhere in or in association with the Hotels. The agreement grants the Company (Coca-Cola) exclusive rights to advertise, market, and promote Beverages at the Hotels and in connection with the Hotels.

However, there are exceptions to this rule. Competitive Beverages may be served at individual events or functions at any Hotel if the party booking the event or function requires it as a condition of booking. In such cases, the Competitive Beverages must be sold or made available only within the area being used for the event, and any advertisements for these beverages must be reasonable and minimal, preferably only within the booked space.

Additionally, if there are third-party tenants renting or leasing space at the Hotel who serve Competitive Beverages due to their own agreements, this is not considered a breach of the agreement, as long as the beverages are sold only within the tenant's leased space and advertisements are minimal and do not suggest association with the Hotel. Each Atwell Suites Hotel is expected to use commercially reasonable efforts to minimize the incidence of Competitive Beverage services.