Where can I find a description of the required hotel services for an Atwell Suites franchise?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
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Holiday offers and grants licenses under the terms of a license agreement (the "License") to establish and operate, at a single, defined location, a distinctive, high quality hotel (the "Hotel") under the service mark Atwell Suites® .
The Hotel you operate will be part of a unique system which is appropriate for your Hotel brand (the "Brand System"). The Brand System is designed to provide high quality hotel service to the public under a distinctive business format, and includes, among other things, those service marks and copyrights, trademarks and similar intellectual property rights that Holiday designates; rights to domain names and other identifications or elements used in electronic commerce made available to licensees of the Brand System by the License; access to a reservation system, including technology systems, loyalty programs, sales and catering system and other related systems; access through Holiday to multiple call centers and central reservations offices around the world handling reservations and operated in accordance with specifications that Holiday establishes from time to time; access through Holiday to brand marketing services and distribution marketing services including global advertising and publicity and other marketing programs and materials; architectural drawings and architectural works, training programs and materials; confidential or proprietary information, standards, specifications and policies for construction, furnishing, operation, appearance, and guest service; programs for inspecting the Hotels, measuring and assessing service, quality and consumer opinion and consulting with you; and other requirements referred to in the License, or in Holiday's brand standards for Atwell Suites® (collectively, the "Standards"), and in other communications. Holiday may add elements to the Brand System or modify or delete elements of the Brand System.
If your Hotel is a conversion, change of ownership or re-licensing, the License may include obligations for the performance of construction and renovation work specific to the property being licensed, which will be detailed in Attachment "B" to the License. You should review these obligations before signing any License.
The License you sign will specify the type of arrangement applicable to your situation, whether it involves new development, conversion, change of ownership, or re-licensing. New Development shall mean the construction of a new building to operate a Hotel in the Brand System. Conversion shall mean renovating an existing building to meet our Standards, allowing it to function as a Hotel in the Brand System. Change of Ownership shall mean the transfer of ownership or control of the Hotel to a new owner. Re-Licensing shall mean granting a new License, at Holiday's discretion, after the expiration of a previous License for the same Hotel.
Source: Item 16 — Restrictions on What the Franchisee May Sell (FDD page 92)
What This Means (2025 FDD)
According to the 2025 Atwell Suites FDD, the description of required hotel services can be found within the Brand System, which is appropriate for the Atwell Suites brand. The Brand System is designed to provide high-quality hotel service to the public under a distinctive business format.
The Brand System includes service marks, copyrights, trademarks, domain names, access to a reservation system, loyalty programs, sales and catering systems, multiple call centers, central reservations offices, brand marketing services, distribution marketing services, architectural drawings, training programs, confidential information, standards, specifications, and policies for construction, furnishing, operation, appearance, and guest service. It also includes programs for inspecting the Hotels, measuring and assessing service, quality, and consumer opinion, and consulting with franchisees.
These requirements are found in the License, Holiday's brand standards for Atwell Suites (collectively, the "Standards"), and in other communications. Holiday may add or modify elements of the Brand System. Franchisees will have the opportunity to review a copy of the Standards before purchasing a License. The Standards contain mandatory and suggested specifications, standards, and procedures, and all Atwell Suites Hotels are subject to them. Holiday will notify franchisees of each change in the Standards at least 30 days before it goes into effect. The Standards are confidential and remain Holiday's property, protected by copyright laws.