When entering into the Atwell Suites agreement, what should the client base their decision solely upon?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
contained in any sales materials or brochures, shall be deemed to bind the parties hereto with respect to the subject matter hereof. Client acknowledges that it is entering into this Agreement solely on the basis of the representations contained herein.
Source: Item 23 — Receipts (FDD pages 99–486)
What This Means (2025 FDD)
According to Atwell Suites's 2025 Franchise Disclosure Document, when entering into an agreement with Six Continents Hotels, Inc. (SCH), the client should base their decision solely on the representations contained within the agreement itself. This means that any information, promises, or assurances made outside of the formal agreement, such as in sales materials or brochures, should not be considered binding.
This provision protects both Atwell Suites and the franchisee by ensuring that all agreed-upon terms are clearly documented and understood by both parties. It prevents misunderstandings or disputes that could arise from relying on informal communications or marketing materials. Franchisees should carefully review the entire agreement and seek clarification on any points of concern before signing.
This type of clause is standard in franchise agreements to provide clarity and legal certainty. It underscores the importance of due diligence and thorough review of the franchise agreement before making a final decision. Prospective Atwell Suites franchisees should not rely on verbal promises or marketing materials; instead, they should ensure that all essential terms and conditions are explicitly included in the written agreement.