What elements are included in the Brand System for Atwell Suites hotels, as designated by IHG?

esharing and condominium hotel projects and other projects not involving short term stays by transient guests) may be made without IHG's written approval. Licensee represents that it is entitled to possession of the Hotel during the entire License Term without restrictions that would interfere with anything contemplated in this License. Throughout this License, the words "room" and "guest room" are intended to include the word "suites" unless otherwise indicated.

B. The Brand System.

The Brand System includes all elements which are designed to identify "Atwell Suites™" hotels to the public or are designed to be associated with those hotels or to contribute to such identification or association and all elements which identify or reflect the quality standards and business practices of such

hotels, all as specified in this License or as designated from time to time by IHG. The Brand System at present includes, but is not limited to:

• (1) the principal trade and/or service mark "Atwell Suites™", the service marks "IHG One Rewards" and "IHG Concerto™" and the other Marks (as defined in paragraph 6.B. (below) and intellectual property rights made available to licensees of the Brand System by reason of a license;
• (2) standards, specifications and policies for construction, furnishings, operation, appearance and service of the Hotel, standards and specifications for interior and exterior design and décor, and other requirements as stated or referred to in this License and from time to time in IHG's brand standards for Brand System hotels (the "Standards") or in other communications to Licensee;
• (3) registered and unregistered intellectual property, including without limitation copyrights, trademarks, service marks, logos, designs, know-how, confidential or proprietary information standards, specifications and policies for construction, furnishing, operation, appearance and service of hotels operating as Brand System hotels, and similar property rights;
• (4) all rights to the domain names and other identifications or elements used in electronic commerce as may be designated from time to time by IHG in accordance with IHG's specifications to be part of the Brand System;
• (5) access through IHG to the technology systems, loyalty programs, sales and catering system and other related systems operated in accordance with specifications established by IHG;
• (6) access through IHG to multiple call centres and central reservations offices around the world handling reservations;
• (7) access through IHG to brand marketing services and distribution marketing services including global advertising and publicity and other marketing programs and materials;
  • (8) training programs and materials;
  • (9) a worldwide hotel distribution of Brand System hotels;
  • (10) a guest loyalty program (currently named IHG® One Rewards);
  • (11) a recognized presence on the internet;

Source: Item 23 — Receipts (FDD pages 99–486)