What is the definition of 'Technology Services Fee' in the context of an Atwell Suites franchise?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Note 5: Technology Services Fee: The Technology Services Fee covers costs and investments that, at Holiday's
Source: Item 6 — OTHER FEES (FDD pages 30–56)
What This Means (2025 FDD)
According to the 2025 Atwell Suites FDD, the document mentions a 'Technology Services Fee' but does not provide a specific definition or explanation of what this fee covers. The FDD does mention several technology-related requirements and systems that Atwell Suites hotels must implement, suggesting that the Technology Services Fee could be related to these.
For example, Atwell Suites hotels are required to install public access computers with specific security software and support programs, subscribe to a brand-specified music program, and install a service optimization application through an approved vendor like Quore, LLC. Hotels must also use Cloud PMS, with HotelKey as the only approved provider, incurring a PMS Solution Fee of $4.25 per room per month, which may increase by up to 5% annually, and a Cloud PMS Implementation Fee of $70.00 per month for the first 48 months of operation. Additionally, hotels must participate in the IHG Commission Services (ICS) program and the Global Distribution System (GDS).
Given the lack of a clear definition in the FDD, it is essential for prospective Atwell Suites franchisees to seek clarification from the franchisor regarding the Technology Services Fee. Franchisees should inquire about what specific services and systems the fee covers, how the fee is calculated, and whether there are any potential increases or additional costs associated with it. Understanding the full scope of this fee is crucial for accurately assessing the financial obligations and potential profitability of an Atwell Suites franchise.