What constitutes 'Operating Data' that an Atwell Suites licensee must provide to IHG?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- (4) Operating Data and Guest Data. "Operating Data" includes all information concerning Gross Rooms Revenue and Gross Revenue, other revenues generated at the Hotel, occupancy rates, reservation data and other information required by IHG that may be useful (in IHG's sole business judgment) in connection with marketing, reservations, guest loyalty and satisfaction and other functions, purposes or requirements of IHG and its Affiliates. Operating Data and Guest Data may be used by IHG for its reasonable purposes, including without limitation for company and industry reporting purposes. Licensee agrees that any Operating Data and any Guest Data provided by it pursuant to this License, as well as any other reports, data, information or material provided to IHG pursuant to or in connection with this License, shall be true and correct and not misleading and shall comply with all Standards, policies and requirements of IHG with respect to privacy and security of Operating Data and Guest Data of the Hotel. Licensee acknowledges and agrees that IHG may retrieve Operating Data, Guest Data, and Licensee Personal Data directly through the reservations system, via electronic transmission or automatic capture.
Source: Item 23 — Receipts (FDD pages 99–486)
What This Means (2025 FDD)
According to the 2025 Atwell Suites Franchise Disclosure Document, Operating Data includes all information concerning Gross Rooms Revenue and Gross Revenue, other revenues generated at the Hotel, occupancy rates, reservation data and other information required by IHG. IHG specifies that this data may be useful for marketing, reservations, guest loyalty and satisfaction, and other functions, purposes, or requirements of IHG and its Affiliates.
Atwell Suites franchisees must provide true, correct, and non-misleading Operating Data and Guest Data. This data must comply with all IHG standards, policies, and requirements regarding privacy and security. IHG can retrieve Operating Data, Guest Data, and Licensee Personal Data directly through the reservations system, via electronic transmission, or automatic capture.
IHG uses the Operating Data and Guest Data for reasonable purposes, including company and industry reporting. This means that franchisees must maintain accurate records and be transparent in their reporting to IHG. The franchisor's ability to collect data directly from the hotel's systems highlights the importance of using approved and compatible technology systems.