What constitutes 'Control' in relation to an entity, as defined in the Atwell Suites FDD?

According to the 2025 Atwell Suites Franchise Disclosure Document, 'Control' is defined as the power or ability to direct or cause the direction of the management or policies of a person or entity, whether directly or indirectly. This definition is important because it clarifies who has the authority to make decisions for the Atwell Suites franchise.

This definition has significant implications for prospective franchisees. It means that Atwell Suites, as the franchisor, retains the right to guide the overall direction and policies of the franchise. While franchisees manage the day-to-day operations, Atwell Suites maintains control over key strategic decisions.

For potential franchisees, understanding this definition is crucial for recognizing the balance of power within the franchise relationship. Franchisees need to be aware that while they own and operate their specific location, Atwell Suites has the authority to ensure brand consistency and adherence to company-wide policies. This is a common arrangement in franchising, designed to protect the brand's reputation and ensure a consistent customer experience across all locations.