What constitutes a 'Card Not Present Transaction' under the Atwell Suites agreement?

According to Atwell Suites's 2025 Franchise Disclosure Document, a 'Card Not Present Transaction' is defined within the context of payment processing. Specifically, the document states that Address Verification Service (AVS) is a service used to verify a Cardholder's address, primarily for Card Not Present Transactions.

This definition implies that a 'Card Not Present Transaction' occurs when the physical credit or debit card is not presented at the time of the transaction. This typically includes online transactions, phone orders, or any other situation where the cardholder's information is entered manually without swiping or inserting the card.

For a prospective Atwell Suites franchisee, understanding this definition is crucial for managing payment processing and security protocols. Since these types of transactions carry a higher risk of fraud, using AVS and other security measures becomes essential to minimize potential chargebacks and financial losses. Franchisees should ensure their payment systems are equipped to handle and verify these transactions effectively.