Besides the escalating assessment, what other costs are Atwell Suites franchisees responsible for during quality evaluations and related visits?

According to Atwell Suites' 2025 Franchise Disclosure Document, in addition to an escalating assessment of up to $7,500 for quality re-evaluations and re-inspections, franchisees are responsible for covering the room and board expenses of the Quality Department Representative(s) during all quality evaluations, re-evaluations, action planning visits, and any other quality-related visits. Franchisees must also pay for the room and board of Holiday's inspector(s) on all TOV-related visits. These costs are incurred when the hotel fails a quality evaluation, fails under the guest satisfaction measurement system, fails to complete PIP requirements, fails to complete "The Operator's View" (TOV), fails to cure non-compliance, or fails to complete the Corrective Action Plan (CAP).

This means that beyond the potential $7,500 assessment, an Atwell Suites franchisee must also budget for the lodging and meals of the inspector(s). These expenses can vary depending on the length of the visit, the location of the hotel, and the number of representatives involved. These expenses are in addition to any costs associated with correcting the issues that led to the failed evaluation in the first place, such as implementing a Corrective Action Plan (CAP) or Performance Improvement Plan (PIP).

The FDD specifies that these charges can arise from a number of operational shortcomings, so maintaining high standards and addressing issues promptly is crucial for franchisees to avoid these extra costs. Failing to complete the TOV survey can also trigger a visit from a Quality Department Representative, further emphasizing the importance of adhering to brand standards and requirements.

Prospective franchisees should consider these potential expenses when evaluating the overall cost of operating an Atwell Suites franchise. It would be prudent to discuss with Atwell Suites the typical duration and frequency of these quality-related visits, as well as the expected costs for room and board, to better understand the potential financial impact.