What aspects of signage and identification at an Atwell Suites hotel are subject to IHG's standards and specifications?
Atwell_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- (7) strictly comply with IHG's requirements as to the:
- (a) type of services and products that may be used, promoted or offered at the Hotel;
- (b) type and quality of services and products that, to supplement services listed on Attachment "A", must be used, promoted or offered at the Hotel;
- (c) use, display, style and type of signage and of all other forms of identification at or pertaining to the Hotel, including but not limited to any use of the Atwell Suites™ name or any other of IHG's service marks, trademarks or copyrights (in all formats, including
Source: Item 23 — Receipts (FDD pages 99–486)
What This Means (2025 FDD)
According to the 2025 Atwell Suites FDD, the use, display, style, and type of signage and all other forms of identification at or pertaining to the hotel are subject to IHG's requirements. This includes any use of the Atwell Suites name or any other of IHG's service marks, trademarks, or copyrights in all formats. These standards and specifications are part of the Brand System that Atwell Suites franchisees are licensed to use.
For a prospective Atwell Suites franchisee, this means that all signage and identification must adhere strictly to IHG's guidelines. This encompasses not only the Atwell Suites name but also any other trademarks or service marks owned by IHG. Compliance extends to the style, type, and display of these elements, ensuring a consistent brand image across all Atwell Suites locations.
The FDD states that IHG has the right to periodically change the Brand System by adding, modifying, altering and/or deleting elements of the Brand System. Franchisees must stay updated with any modifications or revisions to these standards, as IHG retains the right to modify them. Non-compliance can result in penalties or termination of the franchise agreement, as maintaining brand consistency is critical for Atwell Suites.