What aspects of Atwell Suites hotels will IHG seek to maintain high standards in?

According to Atwell Suites's 2025 Franchise Disclosure Document, IHG seeks to maintain high standards across several aspects of hotels operating under the Brand System. These include quality, cleanliness, appearance, design, and service. The aim is to promote, protect, and enhance the public image and reputation of the Atwell Suites name, ultimately increasing demand for the services offered. IHG's judgment in these matters is controlling, granting them wide latitude in making decisions related to these standards.

For a prospective franchisee, this means that IHG has significant control over the brand's image and customer experience. Franchisees must adhere to the standards set by IHG, which may be modified or revised over time. These standards cover a broad range of operational and aesthetic elements, ensuring consistency across all Atwell Suites locations. IHG may communicate these standards in hard copy or digital form, with the franchisee responsible for any costs associated with accessing digital communications.

The franchisee is responsible for maintaining a high moral and ethical standard at the hotel, keeping the hotel clean, safe, and orderly, and providing efficient, courteous, and high-quality service. This includes maintaining minimum product and service quality standards and scores for quality assurance and guest survey programs established by IHG. The hotel must operate 24 hours a day, every day, in accordance with the Standards, unless otherwise permitted by IHG in writing based on special circumstances.

Overall, this emphasis on maintaining high standards is typical in franchising, as it protects the brand's reputation and ensures a consistent customer experience across all locations. For an Atwell Suites franchisee, it means adhering to IHG's guidelines and specifications in all aspects of hotel operations, from the physical appearance of the property to the quality of service provided to guests. This also includes strictly complying with IHG's standards and specifications for goods and services used in the operation of the Hotel and other reasonable requirements to protect the Brand System and the Hotel from unreliable sources of supply.