Under what name does COUNTRY VISIONS, Inc. do business for Apricot Lane franchises?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
To simplify the language in this Disclosure Document, we will use certain shorthand terms to identify parties. The terms "COUNTRY VISIONS", "we", "us", or "our" means COUNTRY VISIONS, INC., the franchisor. "You" means the person (or owners), individually and collectively, who buy the franchise, or if you are a corporation or partnership, it means the owners who are responsible, under their guarantee, for performance by the franchisee of all its obligations. We do business under the name "APRICOT LANE". All of our franchises operate under the name "APRICOT LANE". Our agents for service of process are listed in Exhibit D to this Disclosure Document.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to the 2025 Apricot Lane Franchise Disclosure Document, COUNTRY VISIONS, Inc. operates and does business under the name "APRICOT LANE". This means that while the legal entity offering the franchise is COUNTRY VISIONS, Inc., the brand and identity that franchisees and customers will recognize is Apricot Lane. All franchises operate under the name "APRICOT LANE".
This is a common practice in franchising, where a parent company creates a distinct brand identity for its franchise system. This allows for consistent branding and marketing efforts across all franchise locations. For a prospective franchisee, this means that their business will be immediately associated with the Apricot Lane brand, which can be beneficial in terms of customer recognition and trust.
It is important for potential franchisees to understand the relationship between COUNTRY VISIONS, Inc. and the Apricot Lane brand. While COUNTRY VISIONS, Inc. is the legal entity responsible for the franchise agreement and providing support, the franchisee will be operating under the Apricot Lane name and adhering to the brand standards associated with it.