Under the Apricot Lane franchise agreement, what is the only permitted use for the Trade Name?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
Only under the Trade Name, Apricot Lane Boutique for the retail sale of fashion apparel, fashion accessories, shoes and jewelry, gifts, home decor and personal care products and other related products carried from time to time in the majority of Apricot Lane stores, provided that the sale of such related products do not violate a prior agreement between Landlord and a third party, and for no other use or purpose whatsoever. Any change of the Trade Name requires Franchisor prior written approval.
Source: Item 23 — RECEIPTS (FDD pages 51–222)
What This Means (2025 FDD)
According to the 2025 Apricot Lane Franchise Disclosure Document, the only permitted use for the Apricot Lane Boutique trade name is for the retail sale of specific items. These include fashion apparel, fashion accessories, shoes, jewelry, gifts, home decor, and personal care products. The products must be those generally carried in the majority of Apricot Lane stores.
However, there is a condition. The sale of these related products must not violate any prior agreement between the landlord and a third party. This means a franchisee needs to be aware of any existing agreements that might restrict the sale of certain products at their location.
Any change to the trade name requires the franchisor's prior written approval. This ensures that all Apricot Lane locations maintain a consistent brand identity and image. The franchise agreement strictly limits the use of the trade name to the specified retail activities, preventing franchisees from using it for any other purpose without explicit consent from Apricot Lane.