What is the typical radius for an Apricot Lane territory at a stand-alone location?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
While there is no minimum size for a Territory, we typically will define a Territory as follows:
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- If your Store is inside an enclosed mall, the Territory is limited to the mall property.
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- For Stores that are part of a larger facility, the Territory is limited to the shopping center, entertainment complex, tourist attraction (e.g., amusement park, museum, etc.) or other facility in which the site is located.
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- For Stores at stand-alone locations, the Territory is typically defined as a 1-2 mile radium from the Store, but will depend on the market.
The Territory is only protected to the extent that neither COUNTRY VISIONS nor any affiliate will locate either a company-owned or franchised APRICOT LANE within your Territory during the term of the Franchise Agreement.
You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control. We (and our affiliates) retain the right during the term of the Franchise Agreement to engage in any and all activities that we (and our affiliates) desire, any time or place, and whether or not these activities compete with the Franchised Business, including the right to:
- (1) sell and authorize other parties to sell merchandise, including merchandise bearing the Marks or any similar or related names or marks, to independent retail outlets, at wholesale, at retail to the general population and by means of catalogs, mail order, home parties, Internet and/or television buying networks and/or clubs, whether within or outside of the Territory;
- (2) establish and operate and authorize other parties to establish and operate Stores, the physical premises of which are located outside of the Territory, on any terms and conditions we deem appropriate;
Source: Item 12 — TERRITORY (FDD pages 30–32)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, the territory for a stand-alone store is typically defined as a 1-2 mile radius from the store. However, this radius is not fixed and can vary depending on the specific market conditions. This means that while a franchisee can expect a general guideline, the actual territory size will be determined by Apricot Lane based on factors specific to the store's location.
It's important to note that the territory granted to an Apricot Lane franchisee is not exclusive. This means that the franchisee may face competition from other franchisees, company-owned outlets, or other channels of distribution or competitive brands controlled by Apricot Lane. Apricot Lane retains the right to engage in any activities they desire, including those that may compete with the franchised business, within or outside the territory. This includes selling merchandise through various channels and establishing other stores.
Prospective franchisees should understand that while they have a defined territory, Apricot Lane has significant flexibility in its operations and distribution strategies. This lack of exclusivity could impact a franchisee's potential market share and revenue. Therefore, it is crucial to carefully evaluate the market conditions and potential competition before investing in an Apricot Lane franchise. Franchisees should also inquire about the factors that will determine their specific territory size and how Apricot Lane plans to manage competition within that area.