What are the two phases of the Apricot Lane training program?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
hise Agreement.
Training
Our training program consists of 2 phases. The first phase consists of Orientation and Phase I onboarding, which must be completed by all new franchisees at home before the second phase of training. The COUNTRY VISIONS program includes self-paced activities, Elearning, and virtual learning facilitated by the HQ team.
Phase 2 of training will be scheduled when Phase 1 is completed. The second phase includes an in-Boutique experience, and a buy at a designated market (e.g. Dallas Market), tradeshow and/or event that we designate to purchase opening inventory. We schedule this on an as-needed basis. The second phase provides the opportunity to observe, on-the-job instruction, practical application in selling skills, working with the customers and staff, and interactive computer training. Specifically, we review daily store operations, employee relations, customer service standards and sales techniques, advertising and marketing, inventory management, merchandising and display, ordering and receiving product, store pre-opening guidelines, company reporting and procedures.
We summarize our training program as follows:
| Your Obligations | Section in Agreement | Disclosure Document Item | |
|---|---|---|---|
| r. |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, the training program consists of two phases. The first phase is Orientation and Phase I onboarding, which new franchisees must complete at home before moving on to the second phase. This initial phase includes self-paced activities, e-learning, and virtual learning facilitated by the Apricot Lane headquarters team.
Phase 2 of the Apricot Lane training is scheduled after Phase 1 is completed. This second phase includes an in-boutique experience and purchasing opening inventory at a designated market, tradeshow, or event. During this phase, franchisees have the opportunity to observe and receive on-the-job instruction, practical application in selling skills, working with customers and staff, and interactive computer training.
Specifically, Phase 2 reviews daily store operations, employee relations, customer service standards and sales techniques, advertising and marketing, inventory management, merchandising and display, ordering and receiving product, store pre-opening guidelines, company reporting, and procedures. The inventory purchase at a Fashion Market, tradeshow and/or event we may designate totals approximately 15 hours.