What is the total number of hours for Phase 2 of the Apricot Lane orientation/onboarding program?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
| Orientation/OnBoarding | Hours of Virtual, Webinars, & Online Training (Phase 1) | Hours of Virtual, Webinars and OnLine Training* (Phase 2) | Location | |
|---|---|---|---|---|
| Business Basics | 4 | 2 | Phase 1 – Virtual, Webinars & Online | |
| Product/Buying | 40 | 21** | Phase 2 Virtual, Webinars & Fashion District | |
| Presentation/Marketing & Visual Merchandising | 40 | 8 | Phase 2 – Virtual, Webinar, Online & in Store | |
| People/Staff/Hiring | 25 | 8 | Phase 2 – Virtual, Webinar, Online & in store | |
| Productivity/Operations, Policy & Procedure | 6 | 12 | Phase 2 – Virtual, Webinar, Online & in store | |
| Total Hours | 131 | 55 |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, Phase 2 of the orientation and onboarding program consists of a total of 55 hours of virtual, webinars, and online training. This phase covers several key areas of the business.
The training includes 2 hours dedicated to business basics, 21 hours to product/buying, 8 hours to presentation/marketing & visual merchandising, 8 hours to people/staff/hiring, and 12 hours to productivity/operations, policy & procedure. The product/buying segment includes approximately 15 hours for inventory purchase at a Fashion Market, tradeshow, and/or event designated by Apricot Lane.
Prospective franchisees should note that these hours are in addition to the 131 hours required for Phase 1 of the training. Phase 2 training incorporates virtual components, webinars, online modules, and in-store experiences. This comprehensive approach ensures that franchisees and their teams are well-prepared to manage and operate their Apricot Lane stores effectively.