What is the total number of hours for Phase 1 of the Apricot Lane orientation/onboarding program?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
| Orientation/OnBoarding | Hours of Virtual, Webinars, & Online Training (Phase 1) | Hours of Virtual, Webinars and OnLine Training* (Phase 2) | Location | |
|---|---|---|---|---|
| Business Basics | 4 | 2 | Phase 1 – Virtual, Webinars & Online | |
| Product/Buying | 40 | 21** | Phase 2 Virtual, Webinars & Fashion District | |
| Presentation/Marketing & Visual Merchandising | 40 | 8 | Phase 2 – Virtual, Webinar, Online & in Store | |
| People/Staff/Hiring | 25 | 8 | Phase 2 – Virtual, Webinar, Online & in store | |
| Productivity/Operations, Policy & Procedure | 6 | 12 | Phase 2 – Virtual, Webinar, Online & in store | |
| Total Hours | 131 | 55 |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, the total number of hours for Phase 1 of the orientation/onboarding program is 131 hours. This initial phase is conducted virtually through webinars and online training.
Phase 1 covers several key business areas. It includes 4 hours dedicated to business basics, 40 hours for product/buying training, 40 hours for presentation/marketing and visual merchandising, 25 hours for people/staff/hiring, and 6 hours for productivity/operations, policy, and procedure.
Prospective Apricot Lane franchisees should note that this is a significant time commitment before even beginning the second phase of training. Franchisees should ensure they have the time and resources to dedicate to this initial training to be well-prepared for opening their store.
Phase 2 of the training involves additional hours of virtual, webinar, and online training, as well as in-store experience and buying at designated markets or tradeshows. This comprehensive training program is designed to equip franchisees with the knowledge and skills necessary to successfully operate an Apricot Lane store.