What was the total net change in the number of Apricot Lane outlets (franchised and company-owned) during 2022?

According to Apricot Lane's 2025 Franchise Disclosure Document, the total net change in the number of Apricot Lane outlets, including both franchised and company-owned, was an increase of 26 locations during 2022. Specifically, the number of franchised outlets increased by 26, while the number of company-owned outlets remained unchanged. This indicates a year of growth for the franchise system, driven entirely by the expansion of franchised locations.

For a prospective franchisee, this information is relevant for understanding the growth trajectory of Apricot Lane. A net increase in outlets suggests that the franchise is expanding and potentially gaining brand recognition. However, it's important to consider the reasons behind outlet changes. The FDD also notes that 9 franchised stores ceased operations in 2022, with reasons ranging from the end of their terms to retirement. This highlights the importance of investigating not just the net change, but also the underlying dynamics of store openings and closures.

It's also worth noting that all of Apricot Lane's locations are franchised, as the company did not own any locations in 2022. This is a common model in franchising, where the franchisor focuses on supporting franchisees rather than operating company-owned stores. A prospective franchisee should consider the implications of this model, such as the level of support and training provided by the franchisor, and the potential for competition from other franchisees.