What topics are reviewed during Phase 2 of the Apricot Lane training?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
Phase 2 of training will be scheduled when Phase 1 is completed. The second phase includes an in-Boutique experience, and a buy at a designated market (e.g. Dallas Market), tradeshow and/or event that we designate to purchase opening inventory. We schedule this on an as-needed basis. The second phase provides the opportunity to observe, on-the-job instruction, practical application in selling skills, working with the customers and staff, and interactive computer training. Specifically, we review daily store operations, employee relations, customer service standards and sales techniques, advertising and marketing, inventory management, merchandising and display, ordering and receiving product, store pre-opening guidelines, company reporting and procedures.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, Phase 2 of the training program covers several key operational areas. This phase includes an in-boutique experience and a buying trip to a designated market or tradeshow to purchase initial inventory. The training provides opportunities for on-the-job instruction and practical application of skills.
Specifically, Phase 2 reviews daily store operations, employee relations, customer service standards, and sales techniques. It also covers advertising and marketing strategies, inventory management practices, merchandising and display techniques, and the processes for ordering and receiving products. Additionally, the training includes store pre-opening guidelines, company reporting procedures, and other essential operational aspects.
Phase 2 training is conducted through virtual webinars, online modules, and in-store sessions. The total training hours for Phase 2 are broken down by topic, including 2 hours on business basics, 21 hours on product/buying, 8 hours on presentation/marketing & visual merchandising, 8 hours on people/staff/hiring, and 12 hours on productivity/operations, policy & procedure. This comprehensive approach ensures that franchisees and their staff are well-prepared to manage and operate their Apricot Lane store effectively.