Are all terms and conditions of the Apricot Lane franchise agreement applicable to the E-Commerce Platform?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
Subject to the terms and conditions of this Subsection L, Franchisee has the right, using the Designated Mark (and other Marks authorized by Franchisor from time to time), to offer and sell through one or more third-party Internet websites or other electronic media authorized by Franchisor from time to time ("E-Commerce Platform") the merchandise to be sold at the Franchised Business in accordance with the terms of this Agreement. The E-Commerce Platform shall be deemed part of the Franchised Business and subject to all of the relevant terms and conditions under this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 51–222)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, the E-Commerce Platform is considered part of the Franchised Business and is subject to all relevant terms and conditions outlined in the franchise agreement. This means that franchisees must adhere to all the stipulations of the agreement when operating their online store.
Apricot Lane franchisees should note that all revenue generated through the E-Commerce Platform is classified as Gross Revenues and is subject to the agreement's provisions, including royalty fees and advertising contributions. However, the royalty and advertising contributions for the E-Commerce Platform are set at 5.5% and 1%, respectively.
Apricot Lane also maintains control over various aspects of the E-Commerce Platform, including visitor information, content, and the selection of providers. Franchisees must use approved suppliers for the platform's design, management, and maintenance and must adhere to the brand's standards for marketing, sales, and operations. The franchisor can modify the E-Commerce Platform and reserves the right to terminate a franchisee's access if intellectual property rights are infringed.