What is the service mark used to identify Apricot Lane specialty retail stores?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, FRANCHISOR, over a period of time and as the result of the expenditure of time, expertise, effort and money, has developed and owns a valuable and proprietary system, for the establishment, development and operation of specialty retail stores identified by the service mark "APRICOT LANE" ("Specialty Stores") that sell fashion apparel and accessories, home decor, gifts, candles, and jewelry, which System may be changed from time to time; and
WHEREAS, FRANCHISOR is the owner of the trade names and service marks "APRICOT LANE" and associated logos and commercial symbols, and such other trade names, trademarks and service marks as are now designated (and may hereinafter be designated in writing by FRANCHISOR) as an integral part of the System (the "Mark(s)"); and
WHEREAS, FRANCHISOR continues to develop, use and control such Marks for the benefit and use of FRANCHISOR and its franchisees in order to identify for the public the source of the products and services marketed thereunder and to represent the System's high standards of operations, quality, products, appearance and service; and
WHEREAS, FRANCHISOR grants to certain qualified persons franchises to own and operate Specialty Stores utilizing the System providing products and services authorized and approved by FRANCHISOR and identified by the "APRICOT LANE" mark as determined by Franchisor;
Source: Item 23 — RECEIPTS (FDD pages 51–222)
What This Means (2025 FDD)
According to the 2025 Apricot Lane FDD, the service mark used to identify its specialty retail stores is "APRICOT LANE". This mark is used to represent the high standards of operation, quality, products, appearance, and service that Apricot Lane aims to provide. Apricot Lane grants franchises to qualified individuals, allowing them to operate specialty stores using the Apricot Lane system and identified by this service mark.
Apricot Lane retains the right to develop, use, and control the "APRICOT LANE" mark for the benefit of both the franchisor and its franchisees. This ensures that the public can easily identify the source of products and services marketed under the mark. The franchise agreement grants the franchisee the right to use the "APRICOT LANE" mark, as well as other marks that Apricot Lane may authorize, in the operation of their specialty store at an approved location.
Prospective franchisees should understand that the use of the "APRICOT LANE" mark is a central part of the franchise agreement. They are permitted to operate under the trade name "Apricot Lane Boutique" for the retail sale of approved products. Any changes to this trade name require the franchisor's prior written approval, emphasizing the importance of adhering to the established brand identity. This controlled use of the service mark helps maintain consistency and quality across all Apricot Lane franchise locations.