What section of the Apricot Lane Franchise Agreement outlines the Apricot Lane franchisee's obligations regarding advertising?

According to the 2025 Apricot Lane Franchise Disclosure Document, a franchisee's obligations regarding advertising are detailed in Section 11 of the Franchise Agreement. This information is part of a broader table outlining the franchisee's principal obligations under the franchise and other agreements. The table is designed to help franchisees find more detailed information about their obligations both in the agreements themselves and in other items within the Disclosure Document.

This means that Section 11 of the Franchise Agreement will specify what Apricot Lane franchisees are required to do concerning advertising, which could include adhering to brand standards, participating in marketing campaigns, or contributing to advertising funds. Additionally, Items 6 and 7 of the Disclosure Document may also contain information related to advertising obligations.

Prospective Apricot Lane franchisees should carefully review Section 11 of the Franchise Agreement, along with Items 6 and 7 of the Disclosure Document, to fully understand their responsibilities related to advertising. This will help them to budget for advertising expenses, understand any restrictions on their advertising activities, and ensure they comply with Apricot Lane's marketing standards.