What is the role of COUNTRY VISIONS in the selection of visual merchandisers for Apricot Lane stores?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
required to carry. You will also contract directly with a visual merchandiser selected and scheduled by COUNTRY VISIONS from its approved supplier list. Typical fees range from $350 to $550 pe
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 17–20)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, franchisees are required to contract directly with a visual merchandiser. However, the selection and scheduling of these visual merchandisers are managed by COUNTRY VISIONS from its approved supplier list. This means that while franchisees pay for the service, they do not have the autonomy to choose their own visual merchandisers independently.
The fees for these visual merchandising services typically range from $350 to $550 per day, plus any additional expenses incurred. This cost should be factored into the franchisee's operating budget. The franchisee must use visual merchandisers selected and scheduled by COUNTRY VISIONS.
This arrangement ensures that all Apricot Lane stores maintain a consistent brand image and merchandising strategy, as the visual merchandisers are pre-approved and managed by COUNTRY VISIONS. While this provides a level of standardization and potentially higher quality, it also limits the franchisee's control over this aspect of their business and requires them to adhere to the franchisor's chosen vendors and schedule.