Does Apricot Lane review and approve all advertising materials used in the operation of the Apricot Lane Franchised Business?

of the Franchise Agreement).

During the operation of the Franchised Business, COUNTRY VISIONS shall:

• 1. Review and approve relocation as necessary (Section 4.F of the Franchise Agreement);
• 1. Provide training for new or additional managers (Section 6.B of the Franchise Agreement);
• 1. Provide continuing or additional training (Section 6.E of the Franchise Agreement);
• 1. Provide you with the authority to use the Marks (Sections 1.A, and 7 of the Franchise Agreement);
• 1. Let you use the Confidential Operations Manual and Confidential Information (Sections 8 and 9) (Attached as Exhibit G is a copy of the Table of Contents of COUNTRY VISIONS' Confidential Operations Manual. The Confidential Operations Manual, which includes 5-volumes of manuals, contains 1,081 pages in total.);
  • 1. Provide System modifications (Section 10.B.2 of the Franchise Agreement);
• 1. Provide consulting for grand opening marketing and advertising (Section 11.A of the Franchise Agreement);
• 1. At our option, maintain and administer the national advertising and development fund (Section 11.B of the Franchise Agreement);

• 1. Review and approve promotional materials (Section 11.D of the Franchise Agreement);
• 1. Coordinate product distribution and purchasing from local, regional, national and international suppliers (Section 15.B.2 of the Franchise Agreement);
• 1. Monitor quality standards and products throughout the network of franchised businesses (Section 15.B.3 of the Franchise Agreement);
• 1. Negotiate discounts and special buys on products, equipment and supplies required for the operation of the Franchised Business as we deem necessary and advisable in our sole discretion (Section 15.B.4 of the Franchise Agreement);
• 1. Conduct on-going research and development of products, procedures and techniques to be introduced into the System (Section 15.B.5 of the Franchise Agreement);
• 1. Review and approve all advertising and promotional materials to be used in the operation of the Franchised Business (Section 15.C of the Franchise Agreement);
• 1. Advise you of our observations concerning the operation of the Franchised Business based on reports submitted to us by you or by inspections conducted by COUNTRY VISIONS of the Franchised Business (Section 15.D.1 of the Franchise Agreement).

Advertising

You must spend a minimum of $10,000 on pre-opening marketing and advertising. We may, in our reasonable judgment, require changes to the proposed budget and media placement for grand opening marketing and advertising and media placement, which you must implement. This marketing requirement is separate from any grand opening expenditure requirement provided in the lease for the premises.

COUNTRY VISIONS has established a Marketing, Advertising and Development Fund (the "Fund") to produce and develop marketing and advertising for the System. You contribute 1% of your Gross Revenues to the Fund. If we have any company-owned or affiliated Stores operating under the Marks, they will also contribute this amount from Gross Revenues to the Fund. We will direct and approve all marketing and advertising programs with sole discretion over the creative concepts, materials and media used in such programs and the placement and allocation of such programs. COUNTRY VISIONS does not ensure that any particular franchisee will benefit directly or proportionately from the placement of and advertising. The fees paid to the Fund are used to meet all costs of creating, producing, maintaining, administering, directing, approving and conducting advertising, marketing and promotional activities and materials, including, without limitation the cost of preparing and producing mass media, magazine, online and newspaper, digital advertising and campaigns; the cost of direct mail and outdoor billboard advertising; the cost of public relations activities and advertising agencies; the cost of developing and maintaining an Internet Website; the cost of personnel or other departmental costs for marketing and creative services and/or advertising that FRANCHISOR internally administers or prepares; point of purchased and promotional materials and supplies, digital art, marketing and dissemination support mechanisms and the employment of outside agencies. All sums paid by you to the Fund will be maintained in a separate account from the other funds of COUNTRY VISIONS and will not be used to defray any of our general operating expenses. However, the Fund may reimburse us and our affiliat

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–30)