What are the reasons that some Apricot Lane franchised stores were excluded from the gross revenue table?

According to Apricot Lane's 2025 Franchise Disclosure Document, the gross revenue table includes data from 88 franchised stores that were open and operating for the entire 12-month period. However, the document indicates that there were a total of 109 franchised Apricot Lane stores open as of the end of that period. This means that 21 stores were excluded from the gross revenue table for specific reasons.

The FDD states that the 21 franchised stores were excluded because 18 of them first opened for business during the 12-month period, and 3 stores either relocated or transferred ownership during that same period. The reason for excluding these stores is that their financial performance would not accurately reflect a full year of operation under consistent conditions. Including partial-year data or data affected by relocation or ownership changes could skew the overall financial performance representation.

For a prospective Apricot Lane franchisee, this information is important for understanding the scope and limitations of the financial performance data presented. The data focuses on stores with a stable operating history, providing a more reliable benchmark. However, it also means that new franchisees or those taking over existing locations should not directly compare their initial performance to the figures in the table, as their circumstances will differ. It is crucial for potential franchisees to consider the factors that could influence their store's performance during the initial months or after a change in location or ownership.