What does Phase 2 of the Apricot Lane training program include?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
Phase 2 of training will be scheduled when Phase 1 is completed. The second phase includes an in-Boutique experience, and a buy at a designated market (e.g. Dallas Market), tradeshow and/or event that we designate to purchase opening inventory. We schedule this on an as-needed basis. The second phase provides the opportunity to observe, on-the-job instruction, practical application in selling skills, working with the customers and staff, and interactive computer training. Specifically, we review daily store operations, employee relations, customer service standards and sales techniques, advertising and marketing, inventory management, merchandising and display, ordering and receiving product, store pre-opening guidelines, company reporting and procedures.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to the 2025 Apricot Lane FDD, Phase 2 of the training program is scheduled after completion of Phase 1 and includes an in-Boutique experience and purchasing opening inventory at a designated market, tradeshow, or event. This phase offers opportunities for observation, on-the-job instruction, practical application of selling skills, interaction with customers and staff, and interactive computer training.
Specifically, Apricot Lane reviews daily store operations, employee relations, customer service standards and sales techniques, advertising and marketing, inventory management, merchandising and display, ordering and receiving product, store pre-opening guidelines, company reporting, and procedures during Phase 2.
The FDD also provides a table summarizing the hours dedicated to different topics in Phase 1 and Phase 2. For Phase 2, the breakdown is as follows: Business Basics (2 hours), Product/Buying (21 hours), Presentation/Marketing & Visual Merchandising (8 hours), People/Staff/Hiring (8 hours), and Productivity/Operations, Policy & Procedure (12 hours). The total training hours for Phase 2 is 55 hours. The location for the training varies, including virtual, webinars, fashion district, in-store, and online.