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What should a new Apricot Lane franchisee expect regarding revenues during the initial start-up period?

Q: What should a new Apricot Lane franchisee expect regarding revenues during the initial start-up period?

- 4. Stores reflected in this table have been open for a period ranging from 1 year to more than 10 years. A new COUNTRY VISIONS Store is likely to experience a start-up period before achieving stabilized revenues. - 5. Some of the Stores reflected in this table are located in areas where COUNTRY VISIONS Stores have established a market presence. If you open your Store in a new market, your Store will not benefit from any established trade identity in the local market derived from the presence and marketing activities of other COUNTRY VISIONS Stores in the local market. Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 39–41)

Apricot_Lane Franchise · 2025 FDD

Answer from 2025 FDD Document

1. Stores reflected in this table have been open for a period ranging from 1 year to more than 10 years. A new COUNTRY VISIONS Store is likely to experience a start-up period before achieving stabilized revenues.
1. Some of the Stores reflected in this table are located in areas where COUNTRY VISIONS Stores have established a market presence. If you open your Store in a new market, your Store will not benefit from any established trade identity in the local market derived from the presence and marketing activities of other COUNTRY VISIONS Stores in the local market.

Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 39–41)

What This Means (2025 FDD)

According to Apricot Lane's 2025 Franchise Disclosure Document, new franchisees should anticipate a start-up period before their store achieves stabilized revenues. The FDD includes a table of gross revenues from 88 franchised stores that were open and operating for the entire 12-month period. Eighteen stores were excluded because they opened during the period. This suggests that the financial performance of stores during their initial months of operation may not be representative of their long-term potential.

The FDD emphasizes that some stores included in the financial performance representation have been open for a period ranging from one year to over ten years. This indicates that the reported revenues reflect a mix of mature and relatively new stores, but excludes the initial start-up phase. The document also notes that some stores are located in areas where Apricot Lane already has an established market presence, which could positively influence their revenues compared to a new store in an unestablished market.

Therefore, a prospective Apricot Lane franchisee should be aware that the provided financial performance data may not accurately reflect the revenue potential of a new store during its initial months of operation. The franchisor recommends that franchisees conduct an independent investigation of the costs and expenses they will incur in operating their franchised business. Franchisees should inquire with the franchisor about the typical length and financial impact of the start-up period for new Apricot Lane stores, and how revenues might differ in markets where the brand is not yet well-known.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.

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