What was the net change in the number of franchised Apricot Lane outlets during 2024?

According to Apricot Lane's 2025 Franchise Disclosure Document, the net change in the number of franchised outlets during 2024 was -3. This means that the Apricot Lane system experienced a decrease of three franchised locations overall during that year. At the start of 2024, there were 112 franchised outlets, and by the end of the year, the number had dropped to 109.

This decrease could be due to several factors, such as franchisees not renewing their agreements, business closures, or other reasons for ceasing operations. The FDD indicates that 21 franchised stores ceased operation in 2024. Of these, 2 were at the end of their lease and Agreement terms and decided to not renew, 2 were destroyed by hurricane generated floods and decided to not rebuild, and 17 retired their businesses.

For a potential franchisee, this information highlights the importance of understanding the reasons behind outlet closures and the overall health of the Apricot Lane franchise system. While a net decrease doesn't necessarily indicate a failing franchise, it warrants further investigation into franchisee turnover, renewal rates, and the support provided by the franchisor to help franchisees succeed. It would be prudent to speak with current and former franchisees to gain a deeper understanding of their experiences and the challenges they faced.