What was the net change in the number of Apricot Lane franchised outlets during 2022?

According to Apricot Lane's 2025 Franchise Disclosure Document, the net change in the number of franchised outlets during 2022 was an increase of 26 locations. Specifically, the number of franchised outlets started at 82 at the beginning of 2022 and ended the year with 108 locations. This indicates a significant expansion of the franchise network during that year.

For a prospective franchisee, this growth trend can be seen as a positive indicator of the brand's momentum and market acceptance. However, it's important to investigate further into the reasons behind this growth. Understanding where these new franchises were established and how they are performing could provide valuable insights. Additionally, the FDD notes that 9 franchised stores ceased operations in 2022, with reasons ranging from the end of their terms to retirement. This information provides a more nuanced picture of franchise activity during the year.

It is essential for potential franchisees to consider both the growth and closure rates when evaluating the stability and potential of an Apricot Lane franchise. While a net increase in locations suggests overall growth, understanding the reasons behind store closures can highlight potential challenges or areas of concern. This includes assessing the support provided to franchisees, the market conditions in different locations, and the overall sustainability of the business model.