Can Apricot Lane modify or discontinue the System Website at any time?

According to Apricot Lane's 2025 Franchise Disclosure Document, Apricot Lane has the authority to modify or discontinue the System Website at any time. The document states that Apricot Lane may implement and periodically modify system standards relating to the System Website or digital presence. Furthermore, Apricot Lane has the option to discontinue or alter the System Website(s) or digital presence, or any services offered through the System Website, at any time.

This means that as an Apricot Lane franchisee, you must stay informed of any changes to the System Website and digital presence, as these are subject to change at any time at Apricot Lane's discretion. This includes the services offered through the website.

Apricot Lane owns all intellectual property and other rights in the System Website, including domain names, URLs, visitor data, and any information provided by visitors, including franchisees and their personnel. The Marketing Fund's assets may be used to develop, maintain, and update the System Website and digital presence. This gives Apricot Lane significant control over the online presence of the brand and the franchisee's digital marketing efforts.