When an MACA is designated for an Apricot Lane franchise, what will the franchisor provide to the franchisee?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
ll furnish to FRANCHISOR, , in a manner provided for in the Confidential Operations Manual, an accurate accounting of the expenditures on local advertising and promotion for the time period designated by FRANCHISOR.
F. Marketing and Advertising Coverage Area
FRANCHISOR may, at its sole discretion, designate a local or regional Marketing and Advertising Coverage Area ("MACA") in which at least two (2) other Specialty Stores, in addition to the Franchised Business governed by this Agreement, are located for purposes of developing shared marketing, advertising or promotions. An MACA is defined as the area covered by the particular advertising medium (i.e., television, cable, radio, regional magazines, newspaper or other medium) to be used for the promotion as recognized and defined in the industry.
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- At the time an MACA is designated, FRANCHISOR will provide a list of all Retail Stores within the MCA who will be included in the MACA promotion. Each Specialty Store within the MACA will be provided written guidelines by FRANCHISOR for timing and placement of all advertising, promotions and manner of payment of expenditures related to the MACA promotion.
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- Required annual expenditure by each Sp
Source: Item 23 — RECEIPTS (FDD pages 51–222)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, when the franchisor designates a Marketing and Advertising Coverage Area (MACA), which includes at least two other Apricot Lane stores in addition to the franchisee's store, the franchisor will provide specific information and guidelines to each store within the MACA.
Specifically, Apricot Lane will provide a list of all retail stores within the MACA that will be included in the promotion. This ensures that each franchisee knows which other stores are participating in the shared marketing efforts.
Additionally, Apricot Lane will furnish written guidelines for the timing and placement of all advertising and promotions, as well as the manner of payment of expenditures related to the MACA promotion. This ensures that all participating stores are aligned in their marketing efforts and understand how the costs will be covered. The required annual expenditure by each store within the MACA will not exceed $4,000, and these contributions are in addition to any other advertising expenditures required in the Franchise Agreement.