What is included in the definition of 'Confidential Information' related to the Apricot Lane franchise?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
itive Business" as used in this Agreement means any business offering, or granting franchises or licenses to others to offer a business that receives 10% or more of its gross revenue by providing retail store products and services offered by Franchise Businesses; provided, however, Associate will not be prohibited from owning securities in a Competitive Business if such securities are listed on a stock exchange or traded on the over-the-counter market and represent in the aggregate 5% or less of that class of securities issued and outstanding.
- (d) "Confidential Information" shall mean without limitation, all knowledge, know- how, standards, methods and procedures related to the establishment and operation of the Franchise Business and includes all records pertaining to customers, suppliers, and other service providers of, and/or related in any way to, the Franchise Business including, without limitation, all databases (whether in print, electronic or other form), all names, addresses, phone numbers, e-mail addresses, customer purchase records, mail lists, manuals, promotional and marketing materials, marketing strategies and any other data and information that the Franchisor or its affiliates designates as confidential including all information contained in the Franchisor's Operations Manual, which may be provided as one or more separate manuals, written instructional guides, CD Rom, or other communications from the Franchisor or its affiliates, which may be changed or supplemented from time to time.
- (e) "Franchise Agreement" shall mean the franchise agreement between Franchisor and
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- (g) "Term" shall have the meaning defined in the Franchise Agreement.
Source: Item 23 — RECEIPTS (FDD pages 51–222)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, 'Confidential Information' encompasses a broad range of knowledge, know-how, standards, methods, and procedures related to the establishment and operation of the franchise business. This includes all records pertaining to customers, suppliers, and other service providers connected to the Apricot Lane franchise.
Specifically, the definition extends to databases (in any format), names, addresses, phone numbers, email addresses, customer purchase records, mail lists, manuals, promotional and marketing materials, and marketing strategies. It also covers any other data and information that Apricot Lane or its affiliates designate as confidential. This includes all information contained within Apricot Lane's Operations Manual, which may be provided in various formats and is subject to change or supplementation over time.
In addition to the above, any information, knowledge, and know-how, such as drawings, materials, equipment, techniques, retail business systems, techniques and procedures for display of products, customer lists, any and all data and other information relating to customers and/or potential customers, vendor lists, merchandise lists and other data, and other information that Apricot Lane reasonably designates as confidential or proprietary shall be deemed Confidential Information. However, information that the franchisee can demonstrate lawfully came to its attention prior to disclosure by Apricot Lane, or which had lawfully become publicly available at the time of disclosure, is excluded from this definition.