What is included in the COUNTRY VISIONS program for Apricot Lane franchisees?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
Our training program consists of 2 phases. The first phase consists of Orientation and Phase I onboarding, which must be completed by all new franchisees at home before the second phase of training. The COUNTRY VISIONS program includes self-paced activities, Elearning, and virtual learning facilitated by the HQ team.
Phase 2 of training will be scheduled when Phase 1 is completed. The second phase includes an in-Boutique experience, and a buy at a designated market (e.g. Dallas Market), tradeshow and/or event that we designate to purchase opening inventory. We schedule this on an as-needed basis. The second phase provides the opportunity to observe, on-the-job instruction, practical application in selling skills, working with the customers and staff, and interactive computer training. Specifically, we review daily store operations, employee relations, customer service standards and sales techniques, advertising and marketing, inventory management, merchandising and display, ordering and receiving product, store pre-opening guidelines, company reporting and procedures.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, the COUNTRY VISIONS program includes self-paced activities, E-learning, and virtual learning facilitated by the HQ team. It also includes an in-Boutique experience, and a buy at a designated market, tradeshow and/or event that Apricot Lane designates to purchase opening inventory.
Phase 1 of the training program consists of Orientation and Phase I onboarding, which must be completed by all new franchisees at home before the second phase of training. Phase 2 of training will be scheduled when Phase 1 is completed.
During the second phase, franchisees have the opportunity to observe, receive on-the-job instruction, and gain practical application in selling skills. This phase also covers working with customers and staff, and interactive computer training. The training specifically reviews daily store operations, employee relations, customer service standards and sales techniques, advertising and marketing, inventory management, merchandising and display, ordering and receiving product, store pre-opening guidelines, company reporting and procedures.