What must Apricot Lane franchisees do to qualify for the E-Commerce Platform Program?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
Certain franchisees may qualify to participate in the franchisor-approved e-commerce platform program (the "E-Commerce Platform Program"). Through the E-Commerce Platform Program, qualifying franchisees may sell certain fashion apparel, accessories and other merchandise to customers through the franchisor-approved e-commerce distribution channel. Qualifying franchisees will be those who are not in default under their franchise agreement(s) with us, meet our then-current criteria for participation, and submit all application and any other materials that we request, including a signed Amendment for E-Commerce Platform, the current form of which is attached to this Disclosure Document as Exhibit B-1.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to the 2025 Apricot Lane FDD, certain franchisees may be eligible to participate in the E-Commerce Platform Program, which allows them to sell fashion apparel, accessories, and other merchandise through the franchisor-approved online channel. To qualify, franchisees must not be in default under their franchise agreement with Apricot Lane. They also need to meet the franchisor's current criteria for participation in the program.
In addition to not being in default and meeting the general criteria, prospective Apricot Lane franchisees must submit all required application materials. This includes a signed Amendment for E-Commerce Platform, a specific document that outlines the terms and conditions for participating in the online sales program. The FDD mentions that the current form of this amendment is attached as Exhibit B-1, indicating its importance and the need for careful review.
In essence, qualifying for the E-Commerce Platform Program involves a combination of being in good standing with Apricot Lane, fulfilling specific application requirements, and agreeing to the terms outlined in the E-Commerce Platform Amendment. This ensures that only eligible and committed franchisees participate in the program, maintaining the integrity and standards of the Apricot Lane brand across all sales channels.