Is an Apricot Lane franchisee required to obtain fictitious or assumed name registrations?

According to the 2025 Apricot Lane Franchise Disclosure Document, franchisees are required to obtain fictitious or assumed name registrations if required under applicable law. This means that if the state or local jurisdiction where the Apricot Lane franchise operates requires businesses using a name different from their registered legal name to register that assumed name (also known as a "doing business as" or DBA name), the franchisee must comply with those regulations.

This requirement ensures that the Apricot Lane franchise operates legally and transparently within its local market. It allows customers and legal entities to identify the true owners of the business, even if the store operates under a different name. Failing to register a fictitious name when required can result in fines or legal penalties, so it's crucial for franchisees to understand and comply with local business registration laws.

It is the franchisee's responsibility to understand the laws in their specific location. Apricot Lane provides the brand's trademarks and system, but the franchisee is responsible for adhering to local legal requirements for operating their business. This includes obtaining the necessary fictitious or assumed name registrations, if applicable.