What is the 'Franchised Business' referring to in the Apricot Lane FDD?

According to the 2025 Apricot Lane Franchise Disclosure Document, the 'Franchised Business' refers to the specific Apricot Lane Specialty Store that the franchisee is authorized to establish and operate. This authorization is granted under the terms and conditions outlined in the franchise agreement. The franchised business operates utilizing the Apricot Lane system, offering products and services approved by Apricot Lane and identified by their marks.

The grant to operate a Specialty Store is limited to a single, approved location for retail sales to consumers. Any sales through other channels, such as wholesale, mail order, catalogs, electronic commerce, or at fairs and trade shows, are prohibited without the express prior written consent of Apricot Lane. If Apricot Lane approves such sales, the franchisee must comply with all conditions set forth in that consent.

The franchisee's use of the E-Commerce Platform is solely to support the Franchised Business. The franchisee cannot copy, distribute, or transfer any portion of the E-Commerce Platform on any media or alter, adapt, or otherwise modify any part of the E-Commerce Platform except as may be set forth in the Confidential Operating Manual or consented to by Apricot Lane. This ensures that the franchisee focuses on the approved retail operations and adheres to the brand's standards and guidelines.