For an Apricot Lane franchise, what is the only business that can be located or operated in the Premises?

According to the 2025 Apricot Lane Franchise Disclosure Document, a franchisee may only use the premises to provide services and sell merchandise that Apricot Lane has approved and in the manner they specify. The FDD states that no business other than the franchised Apricot Lane business may be located or operated in the premises. Furthermore, a franchisee cannot operate the franchised business at or from any location other than the premises without the express prior written consent of Apricot Lane.

This means that an Apricot Lane franchisee is restricted to operating solely the Apricot Lane business from the approved location. They cannot run any other business, related or unrelated, from the same premises. This restriction ensures that the franchisee focuses entirely on the Apricot Lane business and upholds the brand's image and standards.

This requirement is fairly standard in franchising, as franchisors want to maintain brand consistency and avoid any confusion or dilution of the brand. For a prospective Apricot Lane franchisee, this means they need to be prepared to dedicate the entire retail space to the Apricot Lane business and not attempt to combine it with any other ventures without explicit approval from the franchisor.