Does the Apricot Lane franchise agreement specify that the definition of 'Confidential Information' includes information the Franchisor designates as confidential?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
- (d) "Confidential Information" shall mean without limitation, all knowledge, know- how, standards, methods and procedures related to the establishment and operation of the Franchise Business and includes all records pertaining to customers, suppliers, and other service providers of, and/or related in any way to, the Franchise Business including, without limitation, all databases (whether in print, electronic or other form), all names, addresses, phone numbers, e-mail addresses, customer purchase records, mail lists, manuals, promotional and marketing materials, marketing strategies and any other data and information that the Franchisor or its affiliates designates as confidential including all information contained in the Franchisor's Operations Manual, which may be provided as one or more separate manuals, written instructional guides, CD Rom, or other communications from the Franchisor or its affiliates, which may be changed or supplemented from time to time.
Source: Item 23 — RECEIPTS (FDD pages 51–222)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, the definition of "Confidential Information" includes data the franchisor designates as confidential. The franchise agreement states that confidential information includes, but is not limited to, knowledge, know-how, standards, methods, and procedures related to the franchise business's establishment and operation. This encompasses records pertaining to customers, suppliers, and service providers, including databases, names, addresses, phone numbers, email addresses, customer purchase records, mail lists, manuals, promotional and marketing materials, and marketing strategies.
Apricot Lane's definition extends to any other data and information that the franchisor or its affiliates designate as confidential. This includes all information contained in the Apricot Lane Operations Manual, which may be provided as separate manuals, written instructional guides, CD-ROMs, or other communications, and may be changed or supplemented.
This broad definition means that Apricot Lane franchisees must maintain the confidentiality of a wide array of information, including updates and changes made by the franchisor. Franchisees must be diligent in protecting this information and ensuring that their employees also adhere to confidentiality requirements, as outlined in the franchise agreement.