Who directs and approves the marketing and advertising programs for the Apricot Lane system?

COUNTRY VISIONS has established a Marketing, Advertising and Development Fund (the "Fund") to produce and develop marketing and advertising for the System. You contribute 1% of your Gross Revenues to the Fund. If we have any company-owned or affiliated Stores operating under the Marks, they will also contribute this amount from Gross Revenues to the Fund. We will direct and approve all marketing and advertising programs with sole discretion over the creative concepts, materials and media used in such programs and the placement and allocation of such programs. COUNTRY VISIONS does not ensure that any particular franchisee will benefit directly or proportionately from the placement of and advertising. The fees paid to the Fund are used to meet all costs of creating, producing, maintaining, administering, directing, approving and conducting advertising, marketing and promotional activities and materials, including, without limitation the cost of preparing and producing mass media, magazine, online and newspaper, digital advertising and campaigns; the cost of direct mail and outdoor billboard advertising; the cost of public relations activities and advertising agencies; the cost of developing and maintaining an Internet Website; the cost of personnel or other departmental costs for marketing and creative services and/or advertising that FRANCHISOR internally administers or prepares; point of purchased and promotional materials and supplies, digital art, marketing and dissemination support mechanisms and the employment of outside agencies. All sums paid by you to the Fund will be maintained in a separate account from the other funds of COUNTRY VISIONS and will not be used to defray any of our general operating expenses. However, the Fund may reimburse us and our affiliates for the reasonable salaries and benefits of personnel who manage and administer the Fund or otherwise provide assistance or services to the Fund, the Fund's administrative costs, travel expenses while they are on Fund business, meeting costs, overhead relating to the Fund business and other expenses that we may incur in administering or directing the Fund and its programs including conducting market research, preparing marketing and advertising materials, and collecting and accounting for assessment for the Fund. We may incorporate the Fund or operate it through

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–30)