What design standards must an Apricot Lane franchisee conform to when relocating?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
otherwise rendered unusable, and FRANCHISEE is unwilling or unable to relocate the franchise, FRANCHISOR will not be required to refund any fees or costs paid to FRANCHISOR.
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- If FRANCHISEE relocates the Franchised Business, the FRANCHISEE shall:
- a. Conform the new store location to FRANCHISOR's then-current standards for store design;
- b. Close the old location simultaneously with the opening of the new location so that only one Specialty Store is open and operating under this Agreement within the Territory at any time; and
- c.
Source: Item 23 — RECEIPTS (FDD pages 51–222)
What This Means (2025 FDD)
According to the 2025 Apricot Lane FDD, if a franchisee chooses to relocate their Apricot Lane store, they must conform the new store location to the franchisor's current design standards. The franchisee is responsible for the expenses associated with the relocation. The franchisee must also close the old location at the same time the new location opens, ensuring that only one Apricot Lane store operates within the territory at any given time under the agreement.
Furthermore, the franchisee is responsible for removing all signs, graphics, advertising materials, and any other visible representations of the Apricot Lane brand from the old location within seven business days of opening the new location. This includes obliterating any use of the Designated Mark, logos, commercial symbols, trade dress, and slogans associated with Apricot Lane.
These requirements ensure that the Apricot Lane brand maintains a consistent image and that customers are not confused by outdated branding at the former location. By adhering to the current design standards, the relocated store will align with the overall brand aesthetic and operational guidelines set by Apricot Lane.