What is the definition of the 'System Website' for Apricot Lane franchises?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
We or one or more of our designees may establish a website or series of websites or digital presence for the Stores and/or the sale of any goods or services under the Marks to advertise, market and promote the Stores and the products and services they offer, the Franchised Businesses, and/or for any other purposes that we determine are appropriate for Stores (collectively, the "System Website"). If we include information about the Franchised Business on the System Website, you must give us the information and materials that we periodically request concerning the Franchised Business and otherwise will participate in the System Website in the manner that we periodically specify. By posting or submitting to us information or materials for the System Website, you represent to us that the information and materials are accurate and not misleading and do not infringe any third party's rights.
We will own all intellectual property and other rights in the System Website and all information it contains, including the domain names or URL (or any electronic addresses) for the System Website, the log of "hits" by visitors, and any personal or business data that visitors (including you and your personnel) supply. We may use the Marketing Fund's assets to develop, maintain and update the System Website and digital presence. We may implement and periodically modify system standards relating to the System Website(s) or digital presence and, at our option, may discontinue or alter the System Website(s) or digital presence, or any services offered through the System Website, at any time.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, the 'System Website' refers to a website or series of websites or digital presence established by Apricot Lane or its designees. These websites are used for various purposes, including advertising, marketing, and promoting Apricot Lane stores, their products and services, and the franchised businesses themselves. The System Website aims to support the Apricot Lane brand and its franchisees by creating a unified online presence.
Apricot Lane retains ownership of all intellectual property and rights associated with the System Website, including domain names, URLs, visitor data, and any information provided by users. The company may utilize the Marketing Fund to develop, maintain, and update the System Website and its digital presence. This centralized control allows Apricot Lane to manage the brand's online image and ensure consistency across all digital platforms.
As an Apricot Lane franchisee, you may be required to provide information and materials about your franchised business for inclusion on the System Website. By submitting this information, you are responsible for ensuring its accuracy and that it does not infringe upon any third-party rights. Apricot Lane also has the right to modify or discontinue the System Website or any services offered through it at any time, which could impact how your franchise is presented online. All advertising, marketing, and promotional materials developed by the franchisee must include notices of the URL of the System Website as designated by Apricot Lane.