What is the currently designated sole and exclusive E-Commerce Platform for Apricot Lane?

According to the 2025 Apricot Lane Franchise Disclosure Document, the currently designated sole and exclusive E-Commerce Platform is Shopify. However, Apricot Lane retains the right to change the E-Commerce Platform in the future, including substituting providers and using different technology to maintain the competitiveness of its Specialty Stores.

Apricot Lane will provide franchisees with reasonable prior notice, which need not be more than 90 days, of any such changes. Franchisees must discontinue using any E-Commerce Platform that Apricot Lane no longer authorizes and use the then-current authorized E-Commerce Platform, even if changes result in costs and expenses to the franchisee.

Franchisees are required to execute and perform agreements with the provider of the E-Commerce Platform as Apricot Lane requires from time to time, including requirements authorizing independent access to the E-Commerce Platform and Usage Data by Apricot Lane. This ensures that Apricot Lane can maintain control over the brand's online presence and customer data, and that franchisees adhere to the standards and policies set forth in the Confidential Operations Manual.