Who currently administers the Apricot Lane gift card program?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
Gift Card Program
You must participate in our gift card program, currently administered by Ceridian-Stored Value Solutions. These gift cards operate like gift certificates and are redeemable at any participating Store. All new Franchised Businesses must participate in the program. You will purchase from Ceridian-Stores Value Solutions a gift card unit, initial supply of gift cards and set up for $700, which is included in Item 7 under Initial Store Marketing and Point of Purchase expense. You will need to purchase additional "blank" cards and other supplies from Ceridian-Stored Value Solutions at its then current pricing. The customer selects
the amount to put on the gift card from $10 to $500 and this remains in your account and is debited as the card is redeemed along with applicable transaction fees. Inter-store redemptions are reconciled monthly. All amounts due from your Franchised Business for transactions under this program are debited from your designated bank account by Ceridian-Stored Value Solutions. We cannot promise or represent that this program with Ceridian-Stored Value Solutions will continue in the future, and the terms and conditions of the program if it continues may be subject to change. We reserve the right to change administrators of the gift card program or to modify or discontinue th
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 17–20)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, the gift card program is currently administered by Ceridian-Stored Value Solutions. Franchisees are required to participate in this program, which functions similarly to gift certificates and can be used at any participating Apricot Lane store. New franchisees must purchase a gift card unit, an initial supply of gift cards, and set up services from Ceridian-Stored Value Solutions for $700; this cost is included in the initial store marketing and point of purchase expenses detailed in Item 7.
Franchisees will need to buy additional blank cards and supplies from Ceridian-Stored Value Solutions at their current prices. Customers can load amounts from $10 to $500 onto the gift cards. These funds are held in the franchisee's account and debited as the cards are redeemed, along with any applicable transaction fees. Inter-store redemptions are reconciled monthly, and all amounts due from the franchisee for transactions under this program are automatically debited from the franchisee's designated bank account by Ceridian-Stored Value Solutions.
However, Apricot Lane notes that the program with Ceridian-Stored Value Solutions may not continue in the future, and the terms and conditions are subject to change. Apricot Lane reserves the right to change the administrator of the gift card program or to modify or discontinue the program altogether. This means that franchisees should be aware that the terms of the gift card program, including the administrator and associated costs, could change during the term of their franchise agreement.